Guest Post July 20 2017
Coffee table books are not only fun conversation starters to keep in your living room, they can also be interesting and useful bodies of work. If you think you have what it takes…
Guest Post July 19 2017
So you have an idea for an illustrated gift book, or what we in the industry do not call a “coffee-table book”? How do you go about getting it published? In much the…
Shri Uday Sahay, MD of Sauv Communications Pvt. Ltd. and an eminent writer talks about Blogging in the Hindi edition of Hindustan - "Patrakarita ki duniya mein Blogging ki Khalbali"
Guest Post July 7 2017
A picture speaks a thousand words. This is especially true when it comes to a vibrant and appealing coffee table book. Typically, a coffee table book is a high-quality, large book of illustrations…
Florida-based content marketing agency Fractl recently surveyed 1,000 people about the world's top 50 brand logos, and the results are in. Covering lots of different industries, the survey uncovered some surprising trends designers…
SAUV Post November 17 2016
Implementing your marketing strategies to address various customers online is perhaps the most painful area of concern, however it is the most important aspect of all your digital marketing efforts. Businesses find it…
SAUV Post September 18 2016
There’s no doubt in accepting the fact that social media and networks are playing the most important role in shaping impactful marketing strategies. It helps businesses identify how consumers, channels perform online through…
Guest Post September 18 2016
You know that saying about not getting a second chance to make a good first impression when you meet someone? Well, when you’re communicating with someone, especially if it’s electronically or by phone,…
Guest Post August 1 2016
Mikesh Chaudhary and Tanya Nagpal, in a long-distance relationship for three years, decide to move in together. They end up choosing a flat on commonfloor.com, a real estate portal owned by Quikr, with…
Guest Post March 16 2016
This generation's definition of celebrity and entrepreneur is certainly a lot different than how it was used in years past. These social media powerhouses are earning big bucks for simply being themselves and…
Guest Post May 26 2015
Branding as a subject is often confused with marketing and advertising, thus leading to some avoidable mistakes. A look at six such branding mistakes that companies often commit. Fragmented approach The biggest mistake…
SAUV Post April 16 2014
Sanjay Baru’s book – The Accidental Prime Minister – is talk of the cities in India and their select circles. Confirmatory damage it has caused to the mass image of Dr. Manmohan Singh…
SAUV Post February 13 2014
Doubling up today as a communication professional and as an involved member of Aam Aadami Party, I have to confront a frequently asked question - "What are the communication challenges that the Aam…
SAUV Post May 12 2012
Seldom does the Indian media today act as the cronies of the commoners. However, when it does, especially in pelting stones at the castle, it receives the unanimous support of the commoners. This…
Guest Post November 23 2011
Dear Leslie: I am honored that you have chosen me as the subject of your journalism school graduate thesis. At the behest of your instructor, you e-mailed me to ask how I’ve “built…
SAUV Post September 5 2011
The writing on the wall is loud and clear. The communication machinery, method, strategy, substance and speed of the Government of India (GoI) require a complete revamp. If the Anna Hazare agitation was…
SAUV Post August 29 2011
Mass movement helps clean society's conscience. It fuels the nation's energy afresh. For it brings great transformation in both, the participant and the non-participant observer. Anna's movement meant the same to a bye-stander…
SAUV Post September 30 2008
Public sphere invariably receives and absorbs public communication arrived through emotional route more comfortably than those reaching it through rational route. Members of the public crowd this sphere and media echo their cheers,…
SAUV Post July 30 2008
Friday it was. The top TV news channels were offering prayers. Some offered it for a favourable TRP, whereas others for the position number one. Lucky that week was India TV-hitherto perceived as…
SAUV Post June 25 2008
How the media reported about a new transport idea in Delhi. Delhi-based English newspapers wrote understandably a common script on the trials and tribulations of their target readers when they covered BRT corridor…
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